Lush has been one of my favourite companies for years. The hype started over their handmade products that continue to amaze us, and for the moral values that emanate from the brand. Among these is supporting and defending the LGBT (lesbian, gay, bisexual, transsexual and transgender) community rights.
Sadly, the fight against homophobia remains a current battle in 2015. Lush is committed to changing this mentality in their own unique way – by having their 825 boutiques around the world encourage customers to ask the question, “What if your love was illegal?” They recently launched the campaign #GayIsOK, the goal of which is to urge people to take a serious look at their countries policies surrounding homosexuality and sexual diversity. Love soap is committed to the cause, aiming to show the world that everyone has the right to love in their own way. Anyone who purchases the product in stores or online are invited to post a selfie with the corresponding hashtag.
By sharing the campaign on social media, you’ll be helping Lush reach their goal of raising £250,000 (approximately $480,000 CAD). The organization All Out will subsequently redistribute the collected revenue to charities and organizations that are dedicated to promoting and defending the rights of LGBT people worldwide, while simultaneously raising awareness about these issues.
All Out Executive Director, Andre Banks, said, “All Out’s 2.2 million members organize every day to build a world where no person has to sacrifice their freedom or dignity because of who they are or who they love. Thanks to Lush, we’ll make sure that millions more know about this human rights crisis – and provide desperately needed funds to groups fighting for love and equality around the world.”
Why is it so important to join the cause?
Because being gay is a crime in 76 countries around the world.
Because that can cost you your life in 10 of these countries.
Because no country currently provides full equality for lesbians, gays, bisexuals or transsexuals/transgender.
Because 2.8 billion people live in a country where homosexuality is considered a sacrifice by their family in terms of a loss of dignity, as well as the significant threat to life their gender identity represents.
From June 25 to July 4, 2015 (while supplies last), get your Love soap at a price of 5.95 for 120g.
The ball is in your court! It’s up to you to express your support!